M.I. Construction & Consulting: A Timeless Logo for A Bold Vision

M.I. Construction & Consulting is a newly established company specializing in managing construction projects and providing strategic consulting. With decades of industry knowledge, they are dedicated to turning their clients' visions into reality. As a growing company, they wanted a brand identity that conveyed professionalism, timelessness, and passion for their field.

The owner reached out for a logo that would align with their vision and communicate their ability to solve complex problems. We agreed that the logo needed to be clear, bold, and simple, allowing it to work across various applications as the company expanded.

I began by designing in black and white to eliminate distractions. By stripping away color, I could focus purely on the structure and form.

After presenting three proposals, we chose one to iterate further. The final design features a building-block concept, symbolizing the company’s expertise in bringing together separate pieces to create a cohesive whole — a reflection of the project's management process.

The colors in the blocks add an extra pop, emphasizing the company's friendly and fun personality, while still maintaining its professional edge. For the typeface, we selected Futura, a classic font known for its timeless appeal. Its clean lines and modern style paired well with the building-block concept, especially with the way the letter "M" stood out, adding a touch of elegance to the logo.