About Me.
I’m Laura King-Pazuchowski, a designer, art director, and creative partner dedicated to strategic and visual storytelling. Whether I’m crafting brand identities, directing creative for commercial and film projects, or developing engaging performance visuals, my work is rooted in clarity, strategy, and a holistic approach. I help small businesses, entrepreneurs, and creatives navigate the design process with tailored solutions that align with their unique vision. By connecting internal values with external messaging, I equip my clients with the tools they need to make the best decisions and create meaningful impact.
Experience and Expertise
With over a decade of experience in graphic design, branding, creative direction, and live events, I specialize in solving complex challenges with innovative, adaptable solutions. Holding a Bachelor’s in Art and Design from the University of Michigan and a Master’s in Theater from Towson University, I combine storytelling with a strong visual foundation to offer a unique perspective on storytelling and visual strategy. My theater background enhances my ability to craft engaging narratives and create cohesive experiences, whether it’s for a brand identity, live event, or commercial campaign. From strategy to execution, I bring a thoughtful, collaborative approach to every project.​
Design Philosophy
Rooted in Detroit’s spirit of resilience and creativity, I believe design should be both intentional and impactful. Whether shaping a brand, crafting an experience, or developing public art, my goal is to create work that stands out, connects, and contributes to the community in a meaningful way.
Why Work with Me
Collaborative Brand Strategy
Small businesses often wear many hats, and when it comes to branding, you need a partner who listens and understands your unique challenges. I work closely with you to integrate your feedback, helping to clarify your vision and create a brand identity that truly reflects your business. Through hands-on collaboration, we’ll create something that’s not only aligned with your goals but also feels authentically yours. You won’t just get a designer—you’ll get a strategic partner who’s invested in your success, guiding you every step of the way to ensure your brand resonates and stands out.
Strategic Storytelling
In today’s competitive market, your brand needs to do more than look good—it needs to tell a story that emotionally connects with your audience. With my experience in theater, commercial design, and brand strategy, I create solutions that communicate your values and goals in a way that resonates with your customers. Whether through visual identity, marketing materials, or customer experiences, I use strategic storytelling to make your brand memorable, meaningful, and capable of building long-term relationships.
Jack of All Trades,
Master of the Arts
As a small business, you need a partner who can tackle a variety of creative challenges across multiple mediums. With expertise in graphic design, branding, live events, set building, and marketing, I offer a versatile, hands-on approach that delivers high-quality work while staying within your budget. From launching your brand to creating unforgettable customer experiences, I bring creativity, practicality, and scalability to every project, ensuring your business has the tools it needs to grow and thrive.